On-Page and Off-Page Techniques Used for SEO of Websites

How to Promote your Website to Increase Rankings on Google
September 12, 2016

On-Page and Off-Page Techniques Used for SEO of Websites

on page seo

On-Page SEO Techniques:

Title Tags

On Page SEO techniques are all those techniques which we use on the webpage itself to increase our rankings.

Title Tags are one of the most important features of On-Page SEO. This helps in deciding how well the post will do from a SEO perspective. We should make sure that we are using the relevant and targeted keywords towards the beginning of the title tag. The word limit of the title should not be more than 65 characters.

Meta Descriptions

Meta Descriptions are also considered significant and are important places to include relevant keywords. Again, relevant keywords should be used within the meta description. Limit the length of the meta description up to 160 characters including the spaces.

URL of Webpage

Similar to the title, you should make an attempt to include your keywords towards the beginning in the url structure. Main keywords should be included and you should avoid using special characters including symbols, comma, special characters etc. It is recommended to have search friendly URLs for each of your pages to ensure better crawling by the search engines.

Body Tags

H1 Tags are preferred to be used in the main title of the web page.  Do not use H1 in the body section. Search engines determine this to find out what is important in your content. Make sure that you write keyword rich headings in the order of priority (H1, H2, H3 etc) so that spiders can differentiate important content. Avoid repeating H2 and H3 tags too frequently as it is considered as a negative practice in SEO.

Keyword Density

Including your keywords in your content is quite significant for search engines. You should never repeat keywords excessively and repeatedly merely for increasing your ranks for the search engines. This can be a very high risk of getting banned from search engines. The keyword density should be limited to maximum 2% and one should use bold and italicized keywords to highlight important keywords on your web page. Use your main keyword once in the first 100 words and next preferably in the last paragraph.

Relevant Content

The website needs to have relevant, original and engaging content. It should contain the targeted keywords for that web page. Engaging content is quite essential as it reduces the bounce rate. However, in case if the bounce rate becomes high and people don’t spend enough time on your website, it will be considered as a negative factor when Google calculates your website’s rankings for those targeted keywords.


Using images on your web content is a very good way of making your site visually appealing. However, from an SEO point of view provide keywords with your images as Alt Text and include relevant descriptions as it helps in locating your site when web users are searching on Google Images. All your uploaded images should have titles and descriptions. Make your post more informative, focused and targeted. Avoid big size images as it slows down the website speed.

Interlinking within the website

You should link out to other posts within your website which are related to each other. Interlinking of posts will help your viewers spend more time on your website. Excessive interlinking should be avoided. If used sensibly, internal links are quite useful in contributing to the SEO process. This also ensures that your website gets properly crawled and becomes quite helpful for your visitors to navigate through your site.

Off-Page SEO Techniques:


There are various techniques used for Off page SEO. Acquiring backlinks to your website or web page from higher authority and quality websites belonging to your niche comprises Off page techniques.

Some of the prominent ones are as follows:

Directory Submissions 

This involves the process of submission of your website to directory submission sites.  Directories contain countless websites and the links of all those websites.  All you have to do is to submit your website URL and put your website’s details in the appropriate category so that it ultimately gets listed as one of the websites listed on there.

The title especially is significant and it should not be overstuffed with keywords. The time period varies from few days to few weeks, depending upon each individual directory. Once it is listed, you have created backlink for your website. Submitting to high PR directories creates backlinks which are quite significant from the search engine’s point of view

Article Directories

Submitting articles on various article directories is one of the oldest methods for doing Off Page SEO. Writing an original article and then submitting it preferable on do follow article directories is one of the reliable methods used.  The content should be of high quality, original and relevant especially for submitting it on quality article directories. There are various article directories which help in achieving more backlinks.

Blog Commenting

Blog Commenting is quite a useful way to boost traffic on your website and to get high-quality backlinks. Leaving appropriate comments on various blogs according to your niche will benefit your website as it creates valuable backlinks. It is always advisable to comment on the blogs which give do follow backlinks in the blog comments. All you have to do is to start finding the required blog within the niche.

Forum Posting

Joining forums related to your niche and participating in them regularly is another opportunity for creating valuable links. You can join a number of forums related to your niche and create a high-quality profile. By following what others are discussing and giving your opinions, suggestions or comments gives you the opportunities to build backlinks.

Social Bookmarking

Bookmarking sites by using social bookmarks is quite helpful for creating high-quality backlinks.  Submitting your website to high traffic social bookmarking websites can be hugely beneficial to your blog. With a unique description and an appropriate image, it will help in attracting visitors to your website.

Guest Posting on High-Quality websites

Guest Posting is an effective way of getting quality backlinks to your blog. Writing an article which has original and quality content in about 1000 words and submitting it to the authoritative website within your niche will enable you to get a backlink after you submit it to the owner of the blog and after he approves it and publishes it on his website.

Q&A Sites

You will find a lot of Q&A sites which have huge traffic. You can get yourself registered on these sites and try replying to few questions which fall within your niche and are related to your blog. You should be knowledge about the answer you are giving and your answer should be reasonable and knowledge based as per your niche. Many times you get the opportunity to put a referral link where you can easily put your blog link.

Local Directories

Listing in local business directories can be extremely useful. Listing your website locally on local business directories can benefit you immensely especially if you are catering to the local population. This will help you reach a targeted and a limited audience.

Image sharing Sites and Infographics

Image Sharing sites are actually free resources through which we bookmark pictures or photos of our website to increase the quality of their website. They are powerful tools and helpful in promoting any website while getting referral traffic and quality backlinks to your website. Image sharing also helps in faster indexing by search engines.

As one of the latest techniques used, Infographic Submission Sites are also being used very prominently as an effective Off page technique.  Infographics are basically a kind of graphical representation of data as well. These Infographics are utilized over the web for building external links. An engaging infographics can be created that is a combination of data coupled with useful information and facts.

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